This week’s blog challenge is about marketing tips. Sophia Valentine of Lifestyle and Literature created this challenge (see graphic for topics and dates if you have a blog and would like to participate. If you’re a reader, I’m sure you’ll enjoy learning about some of the great participating authors).
I don’t have many book marketing tips I can recommend and hope to learn something from others taking this challenge, but here are six things I’ve done that seemed to help my sales of “A Stone’s Throw,”so far:
- I spoke to the editor of my local paper about my book before it first came out, and she interviewed me and published an article the week of its release.
- Since I’m a librarian, I sent a press release to the Nassau County Library Association, and they featured me and my book in their monthly newsletter. This can work for anyone who is a member of any association or group that publishes a newsletter which features member news.
- I contacted book blogs for reviews and interviews. See my Media page for those that featured me.
- I organized a Thanksreader’s Facebook party around the time of my release. Since my book came out around Thanksgiving, I used a theme of a virtual feast at which each author taking over brought a “dish” as well as giveaways. The dishes often included recipes and yummy photos.
- I signed up for a release blitz with Book Enthusiast Promotions.
- I created teasers using Canva.com with scenes from my book, as well as review quotes that I used on Facebook posts and Twitter tweets.In addition to these marketing tips, there are some things I tried that weren’t productive for me but that doesn’t mean they won’t be productive for you. These included posting in FB groups, taking out Facebook ads, and holding Goodreads and Facebook giveaways. While these didn’t result in much sales for me, I may not have promoted them properly. You might have totally different results. The main thing is to try many avenues to reach your target market — both online and through personal appearances, signings, etc. It’s a tough market, but if your books are good, you don’t give up, and you keep writing, you will be noticed, build a fan base, and eventually earn some profit from your hard work.